Pixels and Tags

What is Meta Pixel, and how do I install it on my website?

Meta Pixel is a measurement component used to send website visit and conversion events to Meta. You can create a pixel in Meta and install it using a method suitable for your website platform. First Check shows any pixel it can access in the connected account and reports when none is present.

Step by step

  1. Create a pixel in your Meta business account.
  2. Associate the pixel with the correct ad account and web asset.
  3. Choose an installation method suitable for your website platform.
  4. Add the pixel code to the site or use your platform's integration.
  5. Use Meta's diagnostic tools to check that data is being received.
  6. Run First Check again in TACT.

If you don't have it

If you do not have a pixel, you can continue with activities that do not require one, but website measurement and some optimization options may be limited. TACT notes the missing pixel in the First Check report.

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